Search Engine Optimization

Let your audience come to you

Search is the primary method users (both internal and external) employ to connect with content. Nstein’s solutions automatically encase content in a rich layer of intelligence that facilitates this connection.

The Nstein Web publishing solutions ensure Web pages and content are inherently optimized for search engine, with friendly URLs and title tags, relevant links, and popular keywords strategically placed on each page. Once a visitor is on the page, relevancy becomes synonymous of retention: the more contextual the page (with related content for example) the higher the chances that the visitor will keep exploring the Web site.

Manually optimizing pages for search engines -- and creating contextual relationships between them -- is impossible, especially for large organizations. Nstein offers the ability to automatically mine content and identify: concepts, context, categories, entities and sentiment, then create rich metadata.

This metadata is then key to optimizing pages for search engines, and providing visitors with relevant links between similar content. It makes content vastly more findable and visible both to search engines and Web users, translating into increased visits, improved audience retention and stickiness, and maximized online revenues for advertising-driven websites.

La Dépêche, leveraging Nstein’s semantic technology to mine its content archives, organize it against a regional taxonomy and group relevant articles together, was able to expose this new wealth of content online. As a result of revamping its web properties and offering tremendously more content to users and search engines, the publishers saw a 10-fold increase in traffic, while going from 2.2 to 5 pageviews per visit – in only 24 months!

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