Information & Media

Let your content do the talking. Intelligent, enriched content connects with readers.

In the past decade, information has become decentralized, content divorced from brand, leaving some publishing stalwarts floundering. Meanwhile, audiences are consuming more & more of their media content online, putting demands on publishers’ existing technological infrastructures and limiting necessary digital agility. For media organizations, this is surely a time of change. It is also a time of opportunities, as information has never flown so freely or so far. Audiences seem to have an insatiable hunger for more content.

Turning content into assets

Nstein supports some of the largest media organizations from content creation right through to delivery and distribution, operating under the philosophy that for content to have value, it must be connected with people.

The Nstein solutions ultimately unlock the inherent value inside content, transforming it into an easily leveraged digital asset. We provide publishers with the digital infrastructure required to:

• Create new products leveraging content archives, maximizing monetization opportunities
• Increase content findability and visibility on any digital channel
• Enhance brand equity and gain digital real estate
• Improve SEO leveraging semantic metadata and best-of-breed Web publishing practices
• Increase site-stickiness via highly targeted and relevant Web experiences
• Unlock contextual advertising, providing more value to advertisers
• Increase productivity by streamlining workflows and providing editors with tools designed specifically for them

Nstein achieves this by:

• Centralizing all content across departmental silos, allowing a macroscopic view of content
• Automatically standardizing and normalizing content, making it channel agnostic and maximizing the ability to repurpose and reuse content
• Semantically enriching content; encasing every document in intelligent, rich, descriptive metadata – making its organization and linking easy
• Enabling multi-channel publishing, to reach one’s audience no matter where they are and how they want their content, and providing them with rich and highly relevant experiences
• All this using the most intuitive, easy-to-use CMS tools available; designed to automate workflows and ensure users focus their time on value-added activities while adhering to the highest IT standards