Resources

2009 Webinars

Recorded Webinars

  • Everyone is a Publisher

    Today’s marketing executives have many of the same issues as some of the world’s largest publishers — attracting, retaining and converting audiences using compelling content. This can be achieved by managing large volumes of information coming in from a variety of internal and external sources, and connecting the most relevant pieces of content with the right audiences.

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  • What's the buzz?

    Turns out people's perceptions can be a key indicator as to whether or not they will buy your product or promote your brand. evolve24 monitors these perceptions and identifies their potential impact on your corporate reputation. They measure this impact in part by semantically analyzing positive vs negative sentiment from literally thousands of blogs, news sites and news feeds from around the globe.

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  • SEO: The Audacity of Hoping to be on the First Results Page!

    Prime Visibility has been helping companies of all sizes tap the organic search pump for over a decade. Its solutions help increase brand and web site visibility and increase web site traffic, all the while reducing acquisition costs. Prime's President, Andrew Hazen will be joining Nstein's Media Specialist Diane Burley and Nstein's Senior Product Strategist Christopher Hill to discuss...

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  • Turning Digital Dimes into Dollars

    Hot off the heels of one of our most successful webinars to date (an in-depth look at the semantic web), the Nstein team is at it again. This time, Industry Specialist Diane Burley interviews Financial Times' Robin Johnson, asking him to explain the business incentives behind FT's revolutionary new search engine, Newssift . FT Search aggregates nearly 100,000 business news articles from sources around the globe, including from its parent Financial Times, and presents it in an inviting and faceted interface - letting readers FIND the information they want.

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  • From Metadata to Meaning: Intelligence in the Semantic Era

    Google's recent announcement concerning enhancing search results with semantically "rich snippets" and Microsoft's subsequent release of semantic search engine Bing.com, suggest that the era of the Semantic Web is upon us. Many smaller players have joined the fray as well, with technologies like Twine, Evri and Newssift presenting information in bold new ways.

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  • The Powerful CMS that Fits in Your Pocket

    WCM has been thoughtfully designed to be the most editor-friendly CMS out there. 4.1 is a powerful, feature rich upgrade to the award winning content management system. Most notable among the upgrades is the inclusion of the optional add-on module WCM Mojo, which puts the power of WCM in the pockets of your editors.

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  • Double Down on Digital Part IV: TO BUY OR NOT TO BUY

    Some will recall the grim forecast publishers were given at the beginning of 2009. Arguably, things have only worsened since then. But amidst all this economic strife lies opportunity, especially regarding mergers and acquisitions. Many major publishers are falling into one of two camps: Buyers or Sellers. Those with healthy balance sheets can be buyers, others may be considering selling. But how does a buyer measure success?

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  • Double Down on Digital Part III: Licensing, Syndication & Research. Squeezing Dollars Out of Your Assets.

    Licensing and syndication can breathe new life into otherwise comatose content. We're living in a multi-channel, multi-voice world. Syndication/aggregation is a way to bring order to the cacophony, and licensing is a way to monetize it. In a world where the lines between reader & writer are blurred, where people search for specific content rather than sift through a specific site, syndication is one of the few tools that can build brand loyalty and awareness. The quick success of the podcasting industry is good evidence of that. Don't miss this in-depth discussion focusing on the opportunities, intricacies and legalities surround licensing and syndication.

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  • Double Down on Digital Part II: Content Marketing

    A conversation between Diane Burley, Industry Specialist, Nstein Technologies Inc. and Joe Pulizzi, founder of Z Squared Media and the popular Junta42 blog. Content Marketing, also known as Custom Publishing remains one of the few marketing areas that continues to grow, in spite of the current economic downturn.

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  • Double Down on Digital: an Overview

    Fresh off the heels of moderating a much-lauded pre-SIIA Executive Session, Diane Burley and Christopher Hill continue their in-depth exploration of how to publishers can find prosperity in perilous economic times. The answer is simple; an agile digital infrastructure will both create new revenue streams for publishers, as well as allow them to capitalize on the opportunities 2009 is sure to present. Why do we call it "Double Down on Digital"?

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