Resources

2008 Webinars

Recorded Webinars

  • Escaping the Content Prison!

    Traditional approaches to publishing locks content into inflexible delivery types, making repurposing expensive and labor intensive. Copying and pasting information from one format to another or relying on expensive conversions between formats can serve as a stopgap measure, but your content escapes one prison to end up in another.

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  • Searching ... For a better Search!

    There are 2 types of searchers - link-dominant and search box-dominant readers. Link-dominant readers use the navigation structure of a site to find what they are seeking, using the search box as a last resort. Search-dominant users, head straight for the search box. Unfortunately, according to Jupiter, 86% of the results aren't usable, and, according to IDC, 22% of site searches yields nothing at all. Guess what? You lose your readers.

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  • WCM 4.0: The Content Monetization System

    In a tough economy, leveraging multi-brands across multi-delivery mechanisms is key. Introducing, WCM 4.0, the Content Monetization System that, when combined with powerful semantic analysis, allows publishers to get the highest possible ROI on their content inventories.

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  • Revenue Generation 2.0 - A Look to the Future

    Forward-thinking publishers are actively working to find new business models and revenue streams that will gain traction. Industry Specialist Diane Burley takes you behind the scenes to offer a sneak peek at those models that are emerging.

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  • Over Exposed with Pictures?

    A picture might be worth 1000 words, but managing 1000 pictures at a time is just a headache. With so many pictures and so little time, we'll share the best practices to automate the picture management process -- and give a sneak peek at how the busiest news desks are finding that one gem -- among thousands.

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  • "Italian": Food, Nationality or Language? Only your taxonomy knows for sure ...

    The way we classify things depends on our perspective -- and the perspectives of our users. But language is dynamic -- DVRs are yesterday's VCR -- how do you keep up? How do you use your classification system to cluster information in a way that is meaningful to users? In this webinar find out how taxonomies are used to store (and find!) information -- and to make your site engaging.

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