ImpreMedia Digital

14 properties, 14 disparate systems: Nstein unified them on one robust platform

ImpreMedia LLC is the number one Spanish-language media company in the United States and a relative newcomer on the media stage. With publications in seven of the top 10 Hispanic markets, ImpreMedia is in 18 markets total, representing two-thirds of the entire population.

Growing through acquisitions, each print property had its own editorial system with unique workflow while each online property operated independently. To move copy from the print publication onto its corresponding Web property required cutting and pasting from the editorial system into its respective content management system.

To share content from one property to the next was even more cumbersome; requiring access to the editorial system, permission not lightly given, or it required an editor to cut and paste from the public site. Additionally, editors didn't necessarily even know a given asset existed.

Trio of DAM, TME & WCM enabled acquired properties to be on-boarded in blistering fast 3 weeks

The business model was to streamline all operations, maintain each independent property brand -- and create one Latino portal -- where information could be segmented by topic, geography or culture.

With Nstein, the model became a reality. Leveraging Nstein's Digital Asset Management, a digital hub was put in place that ingested all content from all the varying systems. Nstein created a Spanish version of the industry standard IPTC taxonomy. As content flowed into the hub, each was automatically semantically enriched with Nstein's Text Mining Engine. Now content could be found easily by editors and Web producers alike. The new system was just up and operational, when, within days, two new properties had been acquired. The new properties were fully melded into the system within three weeks -- an unprecedented amount of time, while legacy CMS systems were retired.

Digital agility, a premise to online revenue generation

"I don't think we would have achieved this without Nstein. We needed to have a system that understood publishing and the relationships between newsrooms," said Arturo Duran, CEO ImpreMedia Digital. "The good news, our traffic went way up. We were able to cross-pollinate content from LA, Texas, NY & Miami into the whole network. Nstein helped unify the entire company, and set us on the path to achieving our revenue numbers."