Match content with similar content, create relevancy across documents

NlikeThis sifts through content archives and identifies similar themes

Overview

NlikeThis identifies similarity between documents. This is extremely important in an exceedingly search-engine driven world. People often land on content pages based on certain search criteria, and will return to the search window to continue browsing. Capturing their attention requires that providing them with relevant links. Using the metadata generated by TME's other modules, NlikeThis links documents based on their exhaustive profiles.

Applications

Relevant Links Sidebar: Common on most content-driven sites, relevant links keep visitors on a Web site. Though they may stumble onto a page via a search engine or some other news aggregator, offering them more content around a topic relevant to them will increase stickiness, user targeting, enhancing advertising CPM, brand equity and loyalty. Because NlikeThis identifies similarities in content, it can also facilitate the creation of alerts, allowing users to be notified when similar content is published, thus bolstering stickiness and brand loyalty.

How it works

The power of NlikeThis resides in Nstein's proprietary concept extraction technology, which selects documents based on a comparison of keywords and key phrases. Since concepts are derived based on linguistic processing routines that run at a very fast rate, entire documents can be compared to each other. This produces far more accurate results than the simple keyword or list-matching used by search engines. Here's how it works :

• Once concepts are extracted from the document, a signature (or profile) is created
• Each document's unique signature is stored in an index
• The signature documents are compared to one-another
• NlikeThis identifies and delivers lists of similar documents, ranking them by comparing signatures

Input/Output

NlikeThis ingests documents in any format and outputs:

• A list of similar documents with a corresponding relevancy rating