Nstein’s TME, WCM & DAM to be key components of Hearst’s content supply chain

MONTREAL, November 12, 2008 – Nstein Technologies Inc., www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines, and online content providers, announced today that Hearst Newspapers has chosen Nstein’s WCM (Web Content Management), TME (Text Mining Engine) and DAM (Digital Asset Management) to upgrade its entire digital content supply chain for its 16 daily newspapers.

Hearst Newspapers, a division of Hearst Corporation, owns 16 dailies and 49 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News, Albany Times Union and Seattle Post-Intelligencer.

Hearst was steadfast in its search for a system to improve the workflows and single-purpose solutions of its original, first-generation content management platforms.

“We considered many content management systems that were incrementally better than what we had,” said Lincoln Millstein, senior vice president, Hearst Newspapers. “But we didn’t want to make a switch to gain only marginal improvements. We were patient and found Nstein.”

Nstein’s linguistic solutions re-tag newspaper articles to fit multiple categories. Thus, a fishing column will be tagged for boating, travel, leisure, outdoors, environment, and perhaps even for business, technology and food. Tagging optimizes content for online searches and ease of use across Hearst sites.

“This platform massively increases the value – and relevance - of the journalism on our newspapers’ robust Web sites,” Millstein said.

“Hearst is a significant win for Nstein,” said Luc Filiatreault, president and CEO of Nstein Technologies. “Leaders want to use leading technologies and we are thrilled that Hearst Newspapers has chosen Nstein after a very rigorous vetting process. Hearst understands that by streamlining workflows, semantically tagging assets, and creating a common platform from which all assets can be published across multiple channels, it will optimize its abilities to create new revenue streams and to react to new market conditions.”

Nstein Technologies is the digital provider of choice for many of the world’s leading media companies, including: Condé Nast, Reed Business Information, Scripps Network, Gesca Digital, Bonnier Corporation, Transcontinental Media and ImpreMedia.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power digital publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein’s solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete digital strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management, Text Mining Engine and Picture Management Desk products. www.nstein.com

• The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
• The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company’s technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract were included in the Company’s fourth quarter results (quarter ending December 31, 2008).
• Any statement that appears prospective shall not be interpreted as such.

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For more information:

Nstein Technologies Inc.:

Investor Relations

Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514-908-5406
bruno.martel@nstein.com

Media

David Crouy
Marketing Director
Nstein Technologies, Inc.
Tel: 514-908-5406
david.crouy@nstein.com