Nstein’s text mining critical to leveraging millions of assets for its largest newspapers

Montreal, Quebec, November 6, 2008 – Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines and online content providers, announced that the Independent News and Media (UK) Ltd has selected Nstein’s Text Mining Engine (TME) solution to semantically tag and organize its vast library of media assets. TME is the foundation and a key component of Nstein’s Digital Publishing Suite also including innovative Web Content Management Solution (WCM), Digital Asset Management (DAM), and Picture Management Desk (PMD).

The international media chain owns paper and radio stations on four continents including the UK’s The Independent and Northern Ireland’s 137-year old Belfast Telegraph. The two papers represent a wealth of content on their respective websites, but readers have not begun to tap this rich repository. With Nstein’s TME, Independent News and Media’s news articles will be semantically analyzed and automatically enriched with content tags, enabling better search engine optimization, and an enriched online readership experience with easier content discovery.

“We want to make readers more aware of the great content we have,” explained Bill Swanson, Managing Director of Digital. “With its patented approach to creating rich metadata, Nstein is helping us redefine navigation and search on our site. By semantically analyzing each piece of content, Nstein’s TME creates a ‘linguistic fingerprint’ of our library. By doing this, we can expose important concepts and entities, in addition to closely matching similar content – thereby significantly increasing relevant results for our readers. In clustering associated content together, we will increase our page views dramatically.”

“Independent News and Media is already using Nstein’s Digital Asset Management (DAM) and Picture Management Desk (PMD) – so we are thrilled that it has chosen Nstein’s solutions to automatically generate rich metadata and power its search engine for its websites,” said Louis Mousseau, Managing Director of Nstein Europe. “By semantically tagging assets, publishers can automatically and proactively ‘propose’ relevant content to readers -- creating a dramatically superior user experience. When publishers expose content in this fashion, search engine traffic and impressions per visit, or “stickiness,” will significantly increase – resulting in higher advertising revenues.”

Nstein is the online provider of choice for many of the world’s leading media companies, including: News International, Associated Newspapers, Financial Times, Telegraph, Libération, Groupe Moniteur, Transcontinental Media, Condé Nast, ImpreMedia and Gesca Digital Media.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power digital publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein’s solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete digital strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management, Text Mining Engine and Picture Management Desk products. www.nstein.com

• The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
• The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company’s technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products.
• Any statement that appears prospective shall not be interpreted as such.

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For more information:

Nstein Technologies Inc.:

Investor Relations

Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514-908-5406
bruno.martel@nstein.com

Media

David Crouy
Marketing Director
Nstein Technologies, Inc
Tel: 514-908-5406
david.crouy@nstein.com