Nstein’s TME crucial component of overarching SEO & search initiative at HGTV, Food Network, DIY Network, Fine Living Network & Great American Country (GAC) Web sites

Montreal, Quebec, October 23, 2008 – Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines and online content providers, announced that Scripps Networks, parent company of popular lifestyle television and Internet brands, has selected Nstein’s TME (Text Mining Engine) solutions to semantically analyze – and associate – its vast library of lifestyle content.

Scripps Networks, a subsidiary of Scripps Networks Interactive, owns and develops content for five of the world’s most popular home, food and lifestyle cable networks and Internet sites. The Web sites attract an average of more than 18.5 million unique visitors each month and are leaders in their respective categories. The SN Digital team puts user satisfaction front and center in everything it does, and as such knew that the extensive, deep sites needed a search upgrade.

To significantly improve reader satisfaction and retention at its sites, SN Digital created a taxonomy and controlled vocabularies (Thesauri) based on the top terms searched and chose Nstein to incorporate these foundational elements into Nstein’s semantic analysis engine. Nstein’s TME allows a combination of machine learning and business rules to automate much of the tagging with the highest degree of accuracy possible. Editors still have the ability to verify results, but the overall burden of manual tagging is greatly reduced.

“All good search is based on the quality of the tags,” explained Michael Campbell, Program Manager of Search for SN Digital. “Without proper tagging and a broad and deep tagging exercise – it really can’t be an optimal user experience.” Campbell illustrated some of the frustrations readers felt prior to this massive undertaking. “The HGTV Dream Home is exceedingly popular, and is often a search term used by site visitors. But instead of always getting the most recent information and content, they could get something from years prior. Another example relates to our food sites, where terms like ‘dressing’ could relate to salad dressing or stuffing and needs to provide both options. We want a search that gives users what they came to the site to find.”

“We are thrilled to work with a client like Scripps Networks that really understands the importance of metadata in achieving great search results, while realizing how inconsistent and labor intensive manual tagging is. This corporate-wide initiative for improving search will have huge payoffs in terms of increased reader retention and of course, increased revenue,“ said Luc Filiatreault, President and CEO of Nstein Technologies. ”Further, we are working with Scripps to assist them in exposing the metadata on the back-end as well – so editors and producers can assemble associated content quickly and easily. “

Nstein is the digital provider of choice for many of the world’s leading media companies, including: Condé Nast, Reed Business Information, Transcontinental Media and ImpreMedia.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power digital publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein’s solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete digital strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management, Text Mining Engine and Picture Management Desk products. www.nstein.com

• The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
• The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company’s technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract were included in the Company’s first quarter results (quarter ended March 31, 2008).
• Any statement that appears prospective shall not be interpreted as such.

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For more information:

Nstein Technologies Inc.:

Investor Relations

Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514-908-5406
bruno.martel@nstein.com

Media

David Crouy
Marketing Director
Nstein Technologies, Inc
Tel: 514-908-5406
david.crouy@nstein.com