Nstein’s content management solutions to centralize digital assets of more than 40 titles

Montreal, Quebec, June 25, 2008 – Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines and online content providers, announced that Bonnier Corporation, has selected Nstein’s DAM (Digital Asset Management) and TME (Text Mining Engine) solutions to create a centralized media hub to serve its growing portfolio of consumer and specialty magazines such as Popular Science and Parenting.

Bonnier Magazine Group, which is part of the 200-year old Swedish media conglomerate Bonnier AB, became one of North America’s largest publishing firms with the acquisition of titles from World Publications in 2006 and Time, Inc. in 2007. In addition to the rich media assets, the firm inherited numerous content creation, storage and distribution systems – which have created costly overhead, labor-intensive processes, and an incomplete picture of all the assets owned. Additionally, with print advertising continuing to decline, Bonnier wanted to make sure that its websites were optimized to increase traffic and retain readership.

To solve these challenges, Bonnier chose Nstein’s award-winning TME to automatically tag all assets across all titles, allowing editors to verify the rich metadata being created. Further, with continued growth in the plans, along with achieving economies of scale, Bonnier chose Nstein’s DAM to standardize a workflow across all properties – no matter where they were geographically based. The DAM will aggregate all assets, convert to XML and store all metadata. Additionally, the DAM will store rights management permissions to allow editors to know which assets can be reused/repurposed.

“Part of putting in this centralized repository is to put disciplines and procedures in place to help us yield efficiencies – and more accessibility to the intellectual property that we own,” explained Dan Altman, Chief Operating Officer for Bonnier. “We need to be able to share content between channels like Web, print and email, and in some cases between titles. Currently assets are only shared because someone was aware that the asset existed -- and knew where to find it. On the DAM side we’ll have a repository or library where we can better track, search for and repurpose our existing content.”

“Bonnier is growing quickly and we are thrilled that they chose Nstein to deliver a comprehensive strategy that allow editors to peak inside this centralized hub to see and repurpose all their content, and align all the legacy workflows that existed,” said  Luc Filiatreault, President and CEO of Nstein Technologies.

Nstein is the online provider of choice for many of the world’s leading media companies, including: Condé Nast, Reed Business Information, Lagardère Group, Transcontinental Media and ImpreMedia.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power digital publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein’s solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete digital strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management, Text Mining Engine and Picture Management Desk products.  www.nstein.com

• The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
• The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company’s technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract were included in the Company’s first quarter results (quarter ended March 31, 2008).
• Any statement that appears prospective shall not be interpreted as such.

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For more information:

Nstein Technologies Inc.:
Investor Relations

Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514 908-5406
bruno.martel@nstein.com

Media

David Crouy
Marketing Director
Nstein Technologies Inc.
Tel: 514 908-5406
david.crouy@nstein.com

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