‘Libé’ extends realm of its intellectual community through a Web 2.0 platform using Nstein’s content management solutions
Montreal, Paris, February 28, 2008 –Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, announced that France’s daily newspaper, Libération, has selected Nstein’s Web Content Management (WCM) and Text Mining Engine (TME) solutions to create its second generation website and develop a robust platform for user-driven content.
Commonly known as “Libé”, the paper was founded in 1973 by existentialist Jean-Paul Sartre, and is recognized for its progressive viewpoints. Positioned at the forefront of France’s high quality dailies, Libé’s website, www.liberation.fr, was France’s first newspaper online – and is one of France’s most popular sites, attracting more than 10M readers each month. Under new management, Libération has designed a second generation website that will expand and strengthen the paper’s relationship with its audience by offering a vehicle for intellectual discourse which is a key part of its SEO (Search Engine Optimization) strategy for increasing online visibility.
The new management team is committed to the commercial success of the website and has chosen Nstein’s solutions to build a full-featured site designed to create a robust platform upon which their community of users can engage—sharing views and driving editorial through blogs and other interactive editorial tools. Nstein’s platform will connect to Libération’s current editorial system, ensuring a smooth Print to Web content supply chain. Moreover, the openness of Nstein’s WCM will allow the syndication of content to and from the site—reinforcing Libé’s brand as a driver of ideas. To handle the high-volume of both editorial and user-generated content, TME is critical because of its ability to categorize and index content automatically and thoroughly.
“Our first site did not have Web 2.0 capabilities, and because the architecture was closed we could not add these functionalities,” explained Denis Pierrard, Managing Director for Libération. “With Nstein, we now have a fully open, fully scalable solution that will allow for the aggressive growth we have planned.”
Luc Filiatreault, President and CEO of Nstein Technologies declared: ”Libération is poised to leverage the power of both print and digital distribution to once again take a leading role in forming public opinion and advancing community. Libé’s audience, for both the paper and web, is one of its tremendous assets, and this platform is perfect to showcase their opinions and thoughts.”
Libération is the 18th major media company since 2007 to choose Nstein content management solutions for the media and electronic publishing industry.
Nstein is the solution provider of choice for many of the leading French media companies, including: Group Hommell (www.telecablesat.fr), 20 minutes (www.20minutes.fr), Le Nouvel Observateur (tempsreel.nouvelobs.com), 01Net (www.01net.com) and L’Express (www.lexpress.fr).
About Nstein Technologies Inc.
Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power online publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein’s solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management and Text Mining Engine products. www.nstein.com
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Nstein Technologies Inc.:
Investor Relations
Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514 908-5406
bruno.martel@nstein.com
Media
Rina Marchand
Marketing Manager
Nstein Technologies Inc.
Tel: 514 908-5406
rina.marchand@nstein.com
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