News and Events

Midi Libre adopts Nstein Web Content Management & Text Mining Engine solutions

2009-02-03

Nstein's WCM and TME solutions are essential for optimizing productivity and creating new sources of revenue.

Montreal, Québec, February 5, 2009 - Nstein Technologies Inc., www.nstein.com (TSX-V: EIN), a leader in digital publishing solutions for newspapers, magazines, and online content providers, announced today that Midi Libre, the principal publication of Groupe Les Journaux du Midi, has decided to deploy Nstein's WCM 4.0 (Web Content Management System) and TME (Text Mining Engine) solutions to leverage the value of its entire web operations. Midi Libre, an existing Nstein client, has just confirmed its confidence in the Canadian software provider by updating its web content tools with the very latest version of Nstein's software, and by integrating text mining for all of its digital content.

Midi Libre is a publication of the Les Journaux du Midi group, French news leader for the Midi region. The press group publishes over 10 specialist portals including Midi Libre l'Indépendant and Centre Presse.

The current economic situation facing the press industry prompted Midi Libre to acquire a Web publication solution that both promoted significant efficiency gains for its editorial team and offered an optimal experience for its readers. The new solution provides Midi Libre's editors with a powerful production tool that helps drive their strategy to rapidly roll out event websites.

"WCM 4.0 enables us to meet our journalists" needs by providing them with a tool designed with them in mind. Determining factors were its intuitive nature, user-friendliness and the fact that it was simple to learn, without technical knowledge," explained Fabrice Boulanger, Director of Information Systems.

Nstein's linguistic solutions mark up newspaper articles so that they can be adapted to multiple categories. "The TME's semantic analysis engine's unique strength is that it enables us to enrich our content and offers our readers contextual, personalized content, thereby encouraging them to spend more time with us", says Fabrice Boulanger. He sees WCM not only as a platform for efficient news publication but also to significantly boost advertising revenues by increasing content consumption and increasing the number of event sites for the region's topical news stories.

"We are delighted that Midi Libre has chosen Nstein to consolidate its on-line presence and leverage the full potential of its web teams. Midi Libre understands that a Web content tool does more than simple on-line publication: it is central to optimizing costs and maximizing online revenues", declared Louis Mousseau, Managing Director Europe, Nstein technologies.

Nstein is the leading provider for some of the most prestigious media companies, in particular: Libération, Groupe Moniteur, La Dépêche, Gesca, Condé Nast, Reed Business Information, Médias Transcontinental and ImpreMedia.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power digital publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete digital strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management, Text Mining Engine and Picture Management Desk products. www.nstein.com

  • The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
  • The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts cannot be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. Software license revenues resulting from this contract were included in Nstein's 4th quarter results (quarter ended on December 31, 2008).
  • Any statement that appears prospective shall not be interpreted as such.

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For further information please contact:

Nstein Technologies inc.

Investor relations

Bruno Martel
Chief Financial Officer
Tel.: +1(514) 908-5406
bruno.martel@nstein.com

Media

David Crouy
Marketing director
Tel: +1(514) 908-5406
david.crouy@nstein.com