News and Events

Reader's Digest Association selects Nstein's solutions for content management

2008-02-05

Scale and efficiency drives publisher to choose Nstein's Digital Asset Management and Text Mining Engine

Montreal, Quebec, February 5, 2008 - Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, announced today that The Reader's Digest Association, Inc. (RDA), the global publisher and direct marketer of top-selling consumer magazines, books, music and other products, has purchased licenses of Nstein's Digital Asset Management (DAM) and Text Mining Engine (TME).

Publishing for more than 80 years, RDA has amassed tremendous volumes of content, such as images, articles and recipes, scattered across several different databases. Using Nstein's DAM and TME, RDA's diverse businesses worldwide will be able to centralize and efficiently manage content by normalizing it in XML and automatically tagging it with rich metadata to make the content easily searchable. This way, Nstein's solutions allow RDA to search, access, share, aggregate and syndicate its content from one single unified user interface.

"As we grow it is imperative that we build an infrastructure that allows us to organize and access the huge amount of assets we have compiled across all business units," said Rob Hilliard, Vice-President of Customer Technologies for Reader's Digest. "By gaining more control over our digital assets and workflow processes, Nstein's solutions and e-publishing expertise are enabling us to move to a highly productive and scalable environment."

"We are thrilled that Reader's Digest is trusting Nstein as a key technology component to its business growth," said Luc Filiatreault, President and CEO of Nstein Technologies. "Like numerous large publishers who have lately switched to Nstein's solutions, Reader's Digest needs to rely on a more efficient digital asset management platform that will better sustain content accessibility and distribution. This is exactly what Nstein's solutions for the media industry have been designed for."

RDA was the 17th major media company since 2007 to choose Nstein content management solutions for the media and electronic publishing industry.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power online publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management and Text Mining Engine products. www.nstein.com

  • The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
  • The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract will be included in the Company's fourth quarter results (quarter ending December 31, 2007).
  • Any statement that appears prospective shall not be interpreted as such.

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For more information:

Nstein Technologies Inc.:
Investor Relations

Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514 908-5406
bruno.martel@nstein.com


Media

Rina Marchand
Marketing Manager
Nstein Technologies Inc.
Tel: 514 908-5406
rina.marchand@nstein.com

Renmark Financial Communications Inc. :

Maurice Dagenais: mdagenais@renmarkfinancial.com
Bryan Neebar: bneebar@renmarkfinancial.com
Tel.: (514) 939-3989
Fax: (514) 939-3717
www.renmarkfinancial.com