Condé Nast deploys Nstein's Digital Asset Management to centralize and deliver content

2007-11-19

The publisher unlocks years of archives and gets ready for the future with a central platform that normalizes, indexes and streamlines multi-channel content delivery

Montreal, Quebec, November 19, 2007 - Nstein Technologies Inc. (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, announced today the official deployment of its Digital Asset Management (DAM) and Text Mining Engine (TME) solutions at Condé Nast, the world-renowned publisher of prestigious consumer magazines such as Vogue, The New Yorker, GQ, Vanity Fair and Wired. Nstein's solutions enable the publisher to accelerate content access and delivery for its staff and partners while ensuring maximum repurposing and monetization.

With millions of assets scattered over several repositories, Condé Nast needed a central content management gateway that would allow its staff to rapidly access and manage all digital assets and streamline content syndication as well. Nstein's DAM and TME address these objectives perfectly, enabling the publisher to manage content in various formats and to perform XML normalization along with native XML storage. Using the web-based and secured platform, Condé Nast's editorial staff can fully manage and edit assets as well as perform advanced search and retrieval. At the heart of Condé Nast's new platform resides Nstein's TME that automatically indexes incoming content, building a semantic link between assets and enriching them with metatags that are compatible with the IPTC industry-standard taxonomy and Condé Nast's partner's requirements. The publisher now also benefits from multi-channel delivery processes, using export rules to perform automated content delivery using various destination-specific formats.

"Nstein's DAM designed for magazine publishers provides us the scalability and flexibility needed as well as full and central access to our assets'critical elements to support the growing needs of our organization," said Edward Klaris, VP Editorial, Assets & Rights for Condé Nast. "Condé Nast had ambitious plans, and we've achieved our goals thanks to Nstein's well-planned implementation process backed with their genuine commitment to our success."

"A beacon in the publishing universe, we are proud to partner with Condé Nast and rollout a structure that will support their present and future needs in terms of global digital asset management," said Luc Filiatreault, President and CEO of Nstein Technologies. "Nstein's Digital Asset Management truly delivers important business value to publishers by lowering their operational costs and improving their bottom line."

The deployment of Nstein's solutions at Condé Nast is part of an agreement publicly announced by Nstein on January 18th, 2007.

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power online publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management and Text Mining Engine products. www.nstein.com

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• The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract have been included in the Company's 2006 results (quarter ending December 31, 2006).
• Any statement that appears prospective shall not be interpreted as such.

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For more information:

Nstein Technologies Inc.:
Investor Relations

Bruno Martel
Chief Financial Officer
Nstein Technologies Inc.
Tel: 514 908-5406
bruno.martel@nstein.com