One of the crucial skill sets of content-driven organizations is their ability to monetize and repurpose that content. Metadata creation and management is key to any good content management strategy since it:

• Directly increases the value of content through the creation of new access points, with access easily translating into revenue opportunities (e.g. syndication, licensing, etc.),
• Allows for the creation of new products and/or services (e.g. for tailored market segments, that couple content to customer usage and that cross any number of brand silos, etc.),
• Facilitates the retrieval of information,
• Drives traffic and business to your web sites,
• Improves the search experience and the information interlinking,
• Allows the content to be found from a large number of locations (e.g. search engines, new portals, content aggregators, etc.)

Leveraging metadata driven solutions that are capable of aggregating/organizing content for easy access and delivering/syndicating in multiple languages, Nstein's linguistic services help newspapers, magazines and content-providers simplify complex business processes and maximize the value of digital assets.

Composed of talented linguists, computational linguists, and lexicographers, Nstein's team of experts enable clients to organize content in a way that is logical, cohesive, comprehensive and usable. Their services include:

• The development of content monetization and repurposing strategies
• The development of content specific controlled vocabularies & other knowledge structures (taxonomies, thesauri, authority files, ontology, etc.) to improve search and increase content SEO ranking
• The automation of controlled vocabularies in Nstein’s Text Mining Engine, enabling highly accurate automated and/or semi-automated metadata assignment
• The development of web content management strategy leveraging Nstein’s Text Mining Maturity Model

To learn more about linguistic services, contact Nstein.